MillerCoors, the famous company of beer has claimed that blue moon beer is, despite many rumors, a truly, authentic American craft brew. So, for all beer snobs out there, please show respect.
The message from the famous brewery comes from a very popular rumor that was spread while ago. People claimed that Blue Moon was nothing more than a product made by a huge brewer and claimed to be artisanal just to take advantage of the newest and most attractive market: the consumers of authentic artisanal beer.
Thus, Blue Moon is not holding back its produce due to the misconceptions regarding its quality. In fact, they are actually fighting back by adding a more artisanal brewery to its produce and even including a beer mixed with a wine hybrid. Also, this beer comes from a brewmaster whose expertise comes from Belgium. They want to take credit in popularizing the market of craft beer.
Tom Long, MillerCoors Chief Executive said: “As Americans, we should all be proud of a beer that is both artisanal and popular.”. So, next time you consider saying something regarding craft beer you should totally double check the information.